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THE CHINA FACTOR AND THE NEW NORMAL

HENRY ULIANO QUARESMA

The attention of the whole world turns to China. The rise of the communist nation to the top of the capitalist universe haunts the world by the magnitude and speed of the conquests. Its industrial, urban and information revolutions occurred simultaneously and were carried out in a few decades, making the Chinese economy the second largest in the world. Now, a new stage of its development is underway with the Chinese economy becoming more closely integrated with the world and the growth of the domestic market. It is impressive how many connections exist in the various areas of the world economy that have become linked and are influenced by what is happening internally in the country. This is the China Factor, object of the book.

To participate and take advantage of this process, entrepreneurs and executives should seek knowledge of China's current history and strategy for the strengthening and economic independence of the country. This effort is more necessary than ever in the face of the deep and rapid changes China has experienced. They may represent an opportunity for the Brazilian industry to recover through exportation. Opportunities for partnerships and investments are also opening up in the country, which will allow the integration of production chains in Asia. And there is also the growing interest of the Chinese in making investments in other countries, with Brazil being a prominent place.

 

The turbulence faced by China, which scares the world, is part of the process of winning the new threshold and can turn into opportunities. And if, on the other hand, China also poses a threat to seemingly consolidated business models, the author of the book is correct in saying that it is not enough to merely contemplate from a distance its trajectory, in the belief that we can ignore or protect ourselves from its effects. It's time to deepen the integration.
 

Phone  +55 48 3204.6227

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88015-201  Florianópolis, SC

Brazil

Tel  +55 48 3204.6227

Cel +55 99972.0445

Av Rio Branco, 333 Sala 404

88015-201  Florianópolis, SC

Brasil

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